PLANET WOMAN ACADEMY – SPEAKERS
Marketing Director UK & Ireland, Paddy Power Betfair
In January it was announced that Paddy Power Betfair appointed Michelle as its new marketing and brand director for the UK and Ireland. Michelle’s role is to oversee all marketing and brand efforts across both locations. Michelle served as director of global marketing in RTÉ for the four years previous to her current role. She has also spent time as chief marketing office for the Irish division of Microsoft as well as heading of marketing for the Bank of Ireland. Michelle also spent two-and-a-half years as marketing director for the ITV Worldwide arm of ITV.